Indian companies eye new trade channels in US amid erosion of generic prices

Dr Reddy's has begun tapping some of those platforms. While the company calls Amazon as its primary partner, it is also working with other e-commerce platforms such as Thirty Madison, Click Therapeutics, Truepill to sell over-the-counter (OTC) medications. Currently sales through e-commerce constitutes about 10% of its OTC business, but it is growing fast.

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