Durex makes India condom push for women, rural consumers

Reckitt Benckiser, the world's largest condom maker, is shifting its focus in India to target women and rural consumers. With changing attitudes towards female pleasure and a rise in condom use among Indian women, Reckitt is reformulating products and launching new marketing campaigns. The company faces challenges with distribution, pricing, and conservative societal norms but sees significant growth potential in India's expanding market.

from Healthcare/Biotech-Industry-Economic Times https://ift.tt/2gnU5Zl
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